My name Gino Cabigao and I am the Founder of KultureKo. Please allow me to share a little bit about myself before I share how KultureKo started and what we plan to continue to do.
I was born in New York City, raised in New Jersey, and now residing in the Philippines and New Jersey. I graduated Magna Cum Laude from Montclair State University in New Jersey with a BA in Classics and Pre-law. Afterwards, I went to New York Law school before starting my journey in HR. My journey in Culture and HR continues on after 15 years
in the USA, Hong Kong and the Philippines.
I am a PADI certified scuba diver, Laker fan, Nike shoe collector, Pokemon fan, Mobile Legends gamer, and a foodie who enjoys a good slice of pizza.
My volunteer experience includes:
WWF, UNICEF, Waves 4 Water, and Voice of the Free
My work experience includes:
Hermes of Paris- Marketing ;
Coach USA- HR & Safety
TaskUs- HR, Culture, and Business Dev. for South East Asia;
Tier One Entertainment- HR & Head of Culture
Nothing taste better after a catching some waves in La Union, Philippines than a nice cold horchata from El Union. During a trip to La Union in January 2018, I met the founder of El Union, Kiddo, who had a conversation to me about culture while I was sipping on my third cup of horchata. I was expecting talks of how he wanted his culture to be like Google like most chats about culture often do. I was wrong. Instead, Kiddo focused his conversation about culture on creating and being like an El Union culture. It was in a sense a "my culture" concept, or in Tagalog it can be translated to Kulture Ko.
Trips to La Union became more frequent as I kept going back to El Union for Horchatas and experiencing the culture of the team. Team members worked on their work schedules together, designated work duties amongst each other, greeted customers nicely, partied together, and surfed together during their lunch breaks.
I saw, firsthand, how the prioritization and development of one's own culture led to success and happy people.
As a result, this coffee shop in La Union inspired became an inspiration for the beginning of KultureKo.
KultureKo chats with our friend Lauren Hubbard, anti-human trafficking ambassador and former Miss Global pageant contestant, about Happiness Under Pressure
Recruitment has changed post-pandemic. KultureKo discusses what this will look like.